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FEATURE DISPLAYS
The most misunderstood, underused and yet most effective display technology is feature display. This method allows you to show (or feature) individual frames, lifestyle associations and materials in a concise, yet impact-producing area. This style of display is critical to each dispensary, but less than 5% of dispensers plan for it in their space. The industry has developed a misleading valuation of cost per frame displayed. In feature display, which is not used throughout the entire store, the cost per frame displayed in that area is significantly higher than in mass display. The numeric that cannot be quantified is the VALUE of the exposure created for those pieces that are being exhibited in a more "museum" or boutique setting. We feel very strongly that regardless what feature method you prefer, a feature display is needed in every dispensary. |
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